Designing better futures now.

Sarah builds systems and objects to improve real life for people, present and future.

Her new startup, Whenn, helps us prepare for the practicalities of death in the digital age. She is also the creator of secure laptop backpack RiutBag.

Sarah’s other project is building an ethical Civilisation Design for Mars.

Tech founder 2025 female United Kingdom Manchester

Whenn: life and death admin in one app

We rarely feel comfortable talking about death, but that doesn’t help us much given we’re all mortal.

Sarah’s new death tech startup tackles the admin that becomes our job when someone close to us dies. The trick? To do it now, whilst we’re still alive.

Her app, Whenn, helps us prepare better for the practicalities of death in the digital age. Download it, create an account and share useful information with next of kin, like where your pension is and which email address you use for your PayPal account.

She’s building Whenn now with the help of wonderful people like you. Come and join us.

Secure travel design

Sarah’s first company, Riut, makes city travel safer for commuters around the globe. The problem: the stranger behind you can open your conventional backpack. Sarah’s solution: rebuild city backpacks with no outer zips and all the zips hidden neatly against your back. She launched the RiutBag on Kickstarter and sparked a new global anti-theft backpack industry.

Thanks to each RiutBag user who made - and makes - this idea and the Revolution in user thinking (Riut) a reality. Order now: www.riut.co.uk

 

Civilisation Design for Mars - CDfM

Humans are becoming multi-planetary. What can we learn from our experience on earth and can we apply this to life on an alternate planet? Her Youtube channel documents core themes as well as controversial and notable topics encountered along the way.

Make art every day

Music and poetry are critical to the way Sarah thinks and processes reality. Maurice, Ben and Sarah run an event called In The Room to share writings and culture creations. She’s currently recording music she wrote in response to her father’s death. Read her poetry about interplanetary ethics.

 
 

A pessimist thinks things might go wrong.

The optimist knows they will.