Reinventing the backpack for better city travel

In 2014 Sarah Giblin noticed a design fault on city backpacks: the person behind you can open your backpack when it's on your back. This leads to unnecessary concern, stress and suspicion every time we travel.

Sarah's solution removes all zips on the outside of a backpack and designs them neatly against your back. This simple innovation makes the RiutBag automatically secure every time you use it.

Building better cities one backpack at a time

Imagine a city where no one is frustrated, suspicious or stressed by other people; a city where we have adapted to living with people we don't know. 

With millions of strangers in one space, cities can feel too much. Designer Sarah Giblin uses the medium of backpack design to help travellers know they are safe so they can see the people around them as fellow citizens, not potential threats.

Each RiutBag user helps build better future cities by becoming part of an network of secure, positive, travellers who radiate calm to their fellow citizens and benefit from this every day of their lives.

Sarah’s startup story